Effective Communication Strategies for Private Schools to Address the Controversy of High-Paying Education

Abstract

This research discusses strategies to increase parents' trust in private schools through fee transparency, utilization of social media, and involvement of community leaders. The purpose of the study was to identify and analyze effective approaches in building trusting relationships between schools and parents, particularly in the context of high education costs. This research used a qualitative method with a case study approach at MTs Unggulan Fathussalam Muncar. Data collection techniques included in-depth interviews with parents, community leaders, and school officials, as well as direct observation and document analysis related to school policies. Data were analyzed descriptively using theoretical approaches, including social exchange theory, uses and gratifications, and image restoration. The results show that transparency in fee management gives parents confidence about the benefits received by students. The use of social media succeeded in building a positive image of the school by showcasing student success and excellent programs. In addition, the involvement of community leaders proved to increase the school's credibility and legitimacy in the eyes of the community. This study concludes that open communication, effective digital strategies and the support of community leaders are key to building trust and harmonious relationships between schools and parents, while reducing potential conflicts related to high education costs.